Published in 2018
1. The Museum TV gives a platform for Boston’s underrepresented Urban Scene. What has been your biggest learning experience with promoting an entertainment music brand for today’s young listeners in the Boston area?
Since I became an interviewer for The Museum Tv in 2016, I’ve been able to witness and contribute to the birth of a creative economy that hasn’t existed for millenials of color in Boston. Institutional racism and generational poverty left the inner city full of doubt and with limited career options but as the internet changes America’s job market, entertainment industry and education system, social media has shown me that networking is life. The artists we interview never underestimate their connections, they use the city’s small size to their advantage to network and build a loyal fan base. Over the past two years, I’ve realized that industries and businesses begin this way, as games of pretend among a few friends/ associates —It’s the confidence of those few that eventually inspires an entire community. Unlike the media giants, blogs like The Museum Tv are able to capture what happens in these critical stages before mainstream success. So, aside from developing my broadcast journalism skills and building my showreel, The Museum Tv has been a lesson on sociology - which is how I see most things in life.
2. How does The Museum TV engage with Millennials and Gen Z through social media platforms (i.e.: Facebook, Twitter, Instagram, etc.) We mainly use YouTube, Instagram and Twitter to engage with our audience. We use Instagram to highlight and promote content, Twitter to talk to the people, and YouTube is where full versions of our content live, in addition to our website. Myself, Noble- the creator, the other hosts and the team behind the Museum Tv are all Millennials so we know very well what our generation prefers. That’s why we produce shorter video content, promote “urban” parties and events, and feature creatives that often have industry ties but are new enough to the game to be relatable to the average viewer. As an online platform, we rely on social media to exist but more so to connect The Culture in our city to the global, hip hop community.
3. The Museum TV has also used a digital platform to cover notable music artists, such as Ty Dolla Sign, Jay Critch, and Rarri True. Why do you think the company’s platform resonates with today’s young listeners, such as Millennials and Gen Z?
Even though the Museum TV isn’t literally on TV, our aesthetic is influenced by the music video shows and interview styles that we grew up watching, just tailored to a web format. So, I’d say the quality of the content we produce allows us to resonate with our viewers (shout out to Noble, @le_goolord, and our other editors). Our influence in the city has earned us the support of major radio stations, such as Jamn 945, who have generously connected us with some of our most notable guests. For many artists, The Museum Tv Sit Down is the first interview of their careers so it’s amazing that our guests get to see themselves as the professionals they are, on the same platforms as some of their idols. Even offline, people see The Museum TV team supporting the city, whether it be me in the fine arts scene through my podcast Hoodgrown Aesthetic, @GuruSanaal as a DJ or @Brogot as an event host and influencer in the city, they know our love for Boston is real. Our networks combined gives us a diverse crowd of 5k+ young viewers to uplif and inspire.